Heart of the Trial
Welcome to a podcast delving into the personal narratives within the clinical research industry. Through candid interviews, we'll learn about the personal journeys and motivations of individuals who have chosen this profession. What I like to call 'their why'.
My aim is to spotlight the often overlooked heroes of clinical trials, showcasing their passion and dedication that extends beyond the spotlight of 'big Pharma.' These conversations will illuminate the heartfelt narratives of those driving advancements in medical research.
This podcast is not just for industry insiders; it's for everyone curious about the human side of healthcare. Beyond the industry's negative reputation, we'll shed light on the dedicated professionals behind clinical trials.
Join us as we uncover the heart and passion of those working tirelessly behind the scenes in clinical research. Welcome to Heart of the Trial!
Heart of the Trial
Season 2, Episode 2: Designing Trials that Actually Work with Dr. Noah Goodson
Designing Trials that Actually Work—with Dr. Noah Goodson
What happens when you approach clinical research like a scientist, a strategist, and an entrepreneur—all at once?
In this episode, Suzanne sits down with Dr. Noah Goodson, Principal, Strategy & Advisory at THREAD, to talk about how smarter study design and better technology can dramatically improve trial execution, patient experience, and data quality. Noah shares how he went from retinal neuroscience to rethinking decentralized trials—and why the best clinical strategies are rooted in empathy.
We talk about:
- What endpoints really are and why they matter
- Common design missteps (like forgetting who’s actually entering the data)
- How innovative sponsors are boosting recruitment and compliance
- Why protocol isn’t enough—you also need a plan that works in real life
- Advice for newcomers trying to break into clinical research
📘 About the Guest:
Noah Goodson, PhD
Principal, Strategy & Advisory
Noah Goodson, PhD, is the Principal, Strategy & Advisory at THREAD, a leading eClinical technology solution for eCOA and Decentralized Trials. He designs and deploys clinical trials that work for every user, ensuring studies are accessible, engaging, and deliver high-quality data.
📍 Connect with Noah
LinkedIn:https://www.linkedin.com/in/noahgoodson/
📞 Connect with Suzanne:
- Website: https://www.iceconsultingllc.com/home
- LinkedIn: https://www.linkedin.com/in/turnersuzannem/
💌 Feedback and Questions:
- Email Suzanne at podcast@iceconsultingllc.com
🎙️ Tune in and get to know the passionate professional behind Heart of the Trial!